Business logos are the way people see a business. They represent the entire business and how well known it is. In a recent survey, more than 6 out of 10 Americans ages 18-25 couldn't recognize Conel Sanders on the KFC logo. This probably represents a downfall in KFC's popularity. However it could be that KFC's logo just isn't very good. A good logo represents the company uniquely and has its name or at least initials. This makes the logo much easier to identify. A logo like Starbucks' or Harley Davidson is a good one.
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